This one is a bit different, though; this one has a threat attached to it. It says:
"This may be your last piece of mail from (blank university) unless you fill out and send the attached card."
I even put it in the same colors as it appears on the front of the card (I have removed the name of the university so any Google searches will not attach my website to them). I thought it was kind of interesting they decided to threaten my daughter to respond to their school. I'm sure she really wants to get into contact with them now (she says with the utmost sarcasm).
But notice the thoughtfully placed word of "may." So they want to make her worried she may never hear from them again, but they don't want her to think they're mad, just upset?
So not only does the non-profit organization I support not love me enough to put someone on the phone when THEY call me (see post from 5/16/11), but now someone else is threatening my daughter unless she responds to them.
Marketing is an interesting profession. I wonder if the people who come up with these ploys can sleep at night? I just assume any call I receive from someone I don't know is up to no good. I don't buy things on the phone from cold calls, I don't buy things from people who come to my door, and I don't send on chain emails that threaten my beliefs or attitude toward life if I don't send them on.
My husband and I have both gotten letters that threaten it is the very last time they will be in contact with us if we don't respond.
I just say promises, promises.